On June 15, CWE Hong Kong Co., Ltd. (hereinafter referred to as “CWE Hong Kong”) held a ceremony to establish its volunteer team and launched a charity flag-selling fundraising event.

To better engage in philanthropic activities and integrate deeply into Hong Kong society, CWE Hong Kong decided to form a volunteer team comprising its employees and their families. At the establishment ceremony, the employees and their families expressed their willingness to serve the community alongside the company and conveyed their enthusiasm for the future activities of the volunteer team.

The “flag-selling fundraising” event is a unique model of fundraising used by charitable organizations in Hong Kong, aimed at collecting donations to provide essential services for the local disadvantaged communities. During the event, charitable organizations invite volunteers to take to the streets, holding money bags and small flags or stickers to solicit donations from the public. Volunteers then place a small sticker on the donor’s clothing as a symbol of their contribution. Thanks to the collective efforts of the volunteer team, the citizens of Hong Kong generously donated, showing their support and compassion.

Looking ahead, CWE Hong Kong will continue to uphold the “people-oriented” values of CWE and pursue the group’s goals of “employee happiness and social acclaim”. With the commitment to “share the burdens and concerns of the world,” the company will contribute to the harmonious development of Hong Kong society.